In this article, I explain a simple yet very important principle: the relationship between profits and competition. It will open your eyes on the utmost importance of profits in business! Too many entrepreneurs underestimate the importance of making high profit margins and they end up paying the big price. Some goes bankrupt, others sink into a burnout and some others manage to get out of trouble not without major difficulties and radical pivot in their business model or perfect execution. By perfect execution, I mean reaching perfection in every aspect of the business and only a few people have this ability, just like only a few people on earth can become renown artists or an elite athletes.