Idea Number 3: Driverless autonomous cars
Driverless autonomous cars are coming, we all know it. Uber is already running some experiments in Pittsburgh and it is a question of time before it becomes a global adoption. This change will drive a lot of opportunities as the entire circulation system will become obsolete. As long as both manned and unmanned cars are on the road together, the current model makes sense, but one day a few streets, then some areas of the city and eventually entire cities and highways will be reserved to autonomous cars. This day, the entire circulation model will have to be reviewed.
What’s the point of having speed limit signs if it can be stored in the memory of the car? What’s the point of having road patrols when all cars are pre-programmed to respect the rules? As a side note, you can see that Cities will lose a major funding source from traffic and parking tickets, and a lot of road dedicated workers will also lose their jobs. On the other hand, if you don’t need to drive you don’t need a driver seat. In fact, the entire interior design of the car can be modified. If you don’t drive, you can be entertained, you can work and you could even exercise or have breakfast in the car. Car interior design might soon become a trendy job!
Once again these systemic changes hide a huge amount of opportunities. For sure all these cars will need to talk to each other because by adding communication capabilities to cars you can achieve a perfect synchronization between cars and allow a much higher car density on the roads. Higher density means that the same amount of roads can carry more cars without traffic jams, which means a reduction in infrastructure, maintenance, and new road construction needs.
Therefore, a control system capable of processing the traffic data in real time and syncing the cars to optimize the traffic effectiveness could very soon be one big opportunity!
Now, listen up! I’ve got to say something very important. The school bus industry is ready to be disrupted, there is no doubt about it, but the other two trends and related opportunities will arise from a change that did not yet occur or that is currently being adopted and the adoption will continue for who knows how many years. Such situations are very different from an opportunity that is mature and ready to be seized.
In my post on how to find breakthrough business ideas, I talk about the timing question. Is now a good time to implement your business idea? Sometimes, you’ve got your big idea, but the market is not yet ready for it. If you design a control system for autonomous cars in the years to come, chances are you will have to put your baby on a shelf for the next 10 years before the market is ready for it. If you have a lot of money, you may be able to wait until the opportunity arises, but most entrepreneurs don’t have this freedom and they need to use creative ways to buy some time.
For example, you could identify another opportunity that will allow you to develop the basis of a control system. It can be for another application, but it will be the first step toward your ultimate goal, to position your company to be ready when the moment comes.
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