A website has a huge advantage over social media pages! You own it and have full control over it.
As opposed to your social media accounts where the policies can change anytime, your website is your property.
You own the asset (the website content) and the traffic, and you can monetize it the way you want.
The good news is, nowadays, building a website and a blog has never been easier.
Even if you don’t know anything about building a website, you can easily learn and build your website all by yourself.
a) How to Choose a Domain Name
As mentioned in chapter 1 tip #10, you need to secure a domain name for your website.
Your domain name is what composes the URL address of your website (e.g. http://yourdomainname.com).
In the case of Personal Branding, your domain name will ideally be the same as your brand name. Meaning if you choose to brand yourself under your name, try to buy yourname.com.
Similarly, if you brand yourself under a different name, try to buy yourdifferentname.com.
In the best case scenario, you buy the .com domain name corresponding exactly to your name and/or brand name (if different).
However, many names are already taken, so you might have to be creative, especially if you have a common name. In this case, you can choose from different extensions.
The most popular are .ca, .co, .net, .io, .ai, .me, .us, but there are hundreds of others to choose from. You can also add a prefix or suffix to your name. For example, IamJoeSmith.com or JoeSmithBrand.com.
Main Attributes of a Good Domain Name