How can you optimize your content to rank in Google?
Keywords: You should intentionally choose a high monthly volume keyword up front. A topic that will solve a common problem or answer a popular question and that many people search for.
Please refer to the first section of this article to learn more about how to choose the right keyword (or topic).
Once you have the right keyword, build the structure of your article around this keyword using subtopics inherent to this main keyword.
Your objective is to identify the intent behind the query. In other words, you want to understand what people are looking for using this keyword in their search.
For example, if you write an article about Montreal Tourism. You need to understand that various intents can be hidden behind this query.
People searching for Montreal Tourism might be looking for:
- Montreal History or Museums
- Montreal Popular Night Life
- Montreal Festivals
- What to do in Montreal
- Montreal Points of Interest
- Montreal Hotels or Where to Stay in Montreal
- Montreal Upcoming Events
- Montreal Tourism Guide
- Montreal Tourism Office
- Best Shopping in Montreal
- Montreal Main Attractions
- Montreal Tourism Official Site
- Montreal Calendar of Events
Those are all possible intents and once you understand all the possible intents, you can write an article that will cover them all, that will close all the gaps and will answer all possible questions or intents.
That is to say that all those sub-topics should be covered in your article in such a way that, no matter the intents, your article will be providing an answer to all of them.
To find sub-keyword ideas, you can use tools like Ubersuggest or LSIGraph.
This tool provides a list of sub-keywords related to your main keyword and then, for each sub-keywords, you have the option to search further deep to find additional keywords related to each of your sub-keywords.
Using this tool, you can easily build a long list of sub-topics and use them to build the template of your article. Once you have your template, you fill all those sections with actionable content.
For optimal SEO, your section should be no longer than 300 words and should be seperated by sub-headers (H2, H3, H4)
This method is definitely the most efficient one in terms of SEO as you build your article based on solid SEO foundations.
However, this method does not please all bloggers!
Many bloggers just want to write for the fun of it and don’t want these technical restrictions. They want to write freely without the SEO constraints.
If you prefer to do that, upon finishing your post, you should still identify the best keyword for your post.
This basically means to identify the highest search volume keyword that describes your content.
Important Rule: Prioritize the long-tail keywords and then, choose the long-tail keyword that generates the highest search volume.
For this guide, I used the Google Ads Keyword Planner to choose my main keyword. Originally I was tempted to use How to Build a Personal Brand which has a monthly search volume of 100 – 1k.
However, when I looked for ideas in Google Keyword Planner, I got the following results: