You need to secure a domain name for your website. Your domain name is what composes the URL address of your website (e.g. http://yourdomainname.com).
Your domain name will ideally be the same as your brand name. Meaning if you choose to brand yourself under your real name, try to buy yourrealname.com.
Similarly, if you brand yourself under a different name, try to buy yourdifferentname.com.
In the best case scenario, you buy the .com domain name corresponding exactly to your name and/or brand name (if different).
However, many names are already taken, so you might have to be creative, especially if you have a common name. In this case, you can choose from different extensions.
The most popular are .ca, .co, .net, .io, .ai, but there are hundreds of others to choose from. You can also add a prefix or suffix to your name. For example, IamJoeSmith.com or JoeSmithBrand.com.
Main characteristics of a good domain
- Easy to remember
- .com when available
- Easy to spell
- Made of correctly spelled words. Don’t use awkward spelling.
- Without hyphens or numbers
- Brandable (when possible) – this means you will be able to trademark your name.
Most hosting plans come with a free domain included. You can simply register your domain at the time of buying your hosting service.
However, I recommend buying your domain from an ICANN-accredited registrar like namecheap.com.
This way, you manage all your domains from one place.
Why am I saying ALL your domains?
Because you may want to buy the different variations of your domain. For example, as I live in Canada, I could buy davidgaudreault.ca, to make sure no one in the country starts building his personal brand under MY brand name.
Also, if you are an entrepreneur just like me, you may be tempted to secure a domain name every time you have an interesting project in mind.
So, using a ICANN-accredited registrar like namecheap.com makes your life easier.
You manage all your domains from one place and if you need to change your hosting provider in the future, you don’t need to process any domain transfer. You just redirect your domain DNS to your new hosting server in no time.