CHAPTER 1: CREATING YOUR BRAND IDENTITY!
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Creating your brand identity consists primarily to ask yourself important questions to identify your points of differentiation, your skills, your strengths, your values, your purpose, your goals, and your vision.
It goes as far as identifying the type of audience you want to address and the style and appearance you want to adopt.
Then, it consists of planning your communication strategy by selecting your brand name, the way you will be describing yourself and the stories you will be using to communicate your message and to connect with your audience.
Once you have your communication plan setup, you will be selecting and designing all the visual elements of your personal brand; your pictures, your brand colors, your logo, etc.
This chapter is all about defining and identifying the very best elements about you as a person, the elements that you will promote at a later stage.
It is also about determining the audience you will be targeting, identifying the message you will be using to communicate and connect with your audience and building the visuals to showcase your message.
Chapter 1 Overview (Tips 1 to 11):
1. Draft the Guidelines of Your Brand
2. Choose the Name of Your Brand
3. Write Down a Short Description of Your Mission and Supportive Tag Lines
4. Write Down Your Stories
5. Learn the Basics of Graphic Design and Video Editing
6. Get a Good Camera and Studio Equipment
7. Take an Awesome Picture of Yourself
8. Choose your Brand Colors
9. Design your Logo
10. Secure a Domain
11. Secure Your Social Profiles
CHAPTER 2: BUILDING YOUR PERSONAL BRAND ASSETS!
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This chapter covers everything related to building your online assets, which includes your website that will be used to showcase your personal brand and your social media pages essential to engage and connect with your audience.
You will also be learning to set up your professional email and to design/print your business cards to connect with the “offline” world!
Chapter 2 Overview (Tips 12 to 17):
12. Build a Website & a Blog
13. Setup Google Analytics
14. Setup Facebook Pixel
15. Setup Your Professional Email Address
16. Design Your Social Media Pages
17. Get Your Professional Business Cards
CHAPTER 3: CREATING CONTENT – BLOG!
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This entire chapter is dedicated to teaching you how to write an engaging blog post that will generate organic traffic, engagement and maximum exposure for your personal brand.
Your blog is your main communication platform, your channel to provide your target audience with valuable content to showcase your skills, your expertise, and your experience.
It is therefore very important to create valuable and engaging content that will really capture your audience attention.
This chapter will provide you with the complete anatomy of a blog post, gives insights on the type of posts you need to write to generate traffic and teach you how to select your keywords to optimize your organic reach.
It provides virtually all the essentials to reach near-perfect efficiency and top SEO ranking with your blog posts.
Chapter 3 Overview (Tips 18):
18. Creating Engaging Content – Blog Writing
CHAPTER 4: CREATING CONTENT – PHOTOS & VIDEOS!
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Creating various types of content is essential to increase the reach of your personal brand and get access to a broader audience.
This chapter covers three other type of contents: Videos, Live Videos, and Photos.
It provides you with the anatomy of the perfect YouTube video and gives a technique to grow your base of subscribers.
It will also provide you with valuable insights on how to make live videos.
Finally, it will discuss the two main platforms to share graphics and images; Instagram and Pinterest covering the similarities and differences between both platforms and how each service should be used to gain the most benefits from each platform.
Chapter 4 Overview (Tips 19 to 21):
19. Creating Engaging Content – Videos
20. Creating Engaging Content – Going Live
21. Creating Engaging Content – Photos & Images
CHAPTER 5: CONTENT MARKETING STRATEGIES!
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Promoting your brand and your content is very, very, VERY important. You work hard on building your brand and generating your content, and you need to work even harder to bring your audience to your content or inversely, bring your content to your audience.
This chapter covers all the essentials of promoting your brand and your content.
It will show you a highly valuable cross-platform content integration strategy and tell you all you need to know about how to generate traffic with content syndication and by leveraging other people’s audiences.
Then, it covers one of the most important ways to promote your brand: Email marketing. It will teach you how to build your email list and do automated email marketing.
Finally, it goes even deeper into getting exposure with guess blogging, Linkedin, merchandising, advertising and interacting in groups and forums.
Chapter 5 Overview (Tips 22 to 33):
22. Cross-Platform Content Integration
23. Engage with Your Visitors Using a Chat Plugin
24. Connect and Collaborate with Influencers
25. Build your Email List with Lead Magnets
26. Subscribe to a Marketing Automation Platform
27. Start Sending Automated Emails
28. Start Sending Web Push Notifications
29. Get Exposure by Guest Blogging
30. Get Exposure with LinkedIn
31. Get your Own Brands of Merchandise
32. Increase Your Visibility with Online Advertising
33. Interact in Groups and Forums
CHAPTER 6: PROMOTING YOUR CONTENT WITH WEBINARS & SEMINARS!
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Webinars are powerful selling tools and they are also massive destruction weapons when comes the time to build your email list.
This chapter focuses primarily on webinars and addresses the topic of seminars to a lesser extent.
It provides a detailed description of how to build the perfect webinars that will build your email list and convert into sales $$$.
It covers the four essential metrics of webinars:
- Registration rate
- Show up rate
- Conversion rate
- Retention rate
Chapter 6 Overview (Tips 34 & 35):
34. Get Exposure with Webinars
35. Get Exposure with Seminars
CHAPTER 7: BONUSES!
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Chapter 7 Overview (Bonus 1 to 3):
BONUS #1: Crawl the Web to Monitor Your Brand
BONUS #2: General Data Protection Regulation (GDPR) Compliance
BONUS #3: How to Setup Rich Pinterest Pins